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B2B e-auctions and their adoption by procurement professionals of private sector in Greece

Mastoraki Anastasia

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Summary

Τhe adoption of e-auctions by procurement professionals has become increasingly significant worldwide. In Greece, even though the use of e-auctions has been more intense in the public sector for Government-to-Business transactions, the private sector has shown a gradual but noticeable interest in integrating this technology in companies’ procurement strategies for Business-to-Business transactions.The exploration presented in this thesis delves into the dynamics surrounding the adoption of Business-to-Business electronic auctions by procurement professionals in the private sector of Greece. The purpose of this paper is twofold. First of all, by examining the literature and business world, a theoretical understanding on the topic of e-auctions is provided. This includes the presentation of different types, benefits, challenges, perceptions, influencing factors, as well as notable examples of leading Greek enterprises having adopted e-auctions, which showcase the transformative impact of embracing this state-of-the-art digital procurement methodology. In addition, the second part concerns the quantitative survey that aims at analysing the current state and prospects of e-auction adoption within the Greek private sector. All this information could stand as valuable insights for procurement professionals and stakeholders willing to deepen their knowledge in the evolving landscape of synchronous procurement practices.

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